Leads analysis lets you evaluate potential locations one by one, helping you decide quickly which locations are worth pursuing and which should be skipped.
It is especially useful when assessing potential partner locations, such as shops or kiosks, before committing to a partnership. For each lead, you can view nearby locations, estimated reach, and other contextual data, then record a go/no-go decision by labeling the location.
To start a Leads Analysis:
Go to the Geospatial analysis dashboard and click Add new analysis.
Select Leads analysis from the list of analysis types.
Choose your preferred analysis mode: Upload collection or Free search. Each mode is described in detail below.
Use this mode when you already have a prepared list of potential locations.
You’ll need to upload a CSV, JSON, or XLSX file containing the coordinates of each location, after which each location will appear as pins on the map. You can then move through them one by one, enrich each pin's radius with data layers, and record your decisions.
For step-by-step instructions, read:
Lead analysis: Upload collection
How to upload a prepared list of potential locations and evaluate them quickly.
Use this mode for ad-hoc investigation of specific addresses or businesses. Search by address, geocoordinates, or business name, and a pin will appear at that location. You can then enrich the pin's radius with data layers, and assign a status to record your decision.
For step-by-step instructions, read:
Lead analysis: Free search
How to find and evaluate individual potential locations directly on the map.
