Leads analysis offers two ways to start: Upload collection or Free search.
Use Free search to find and add individual locations directly on the map. This mode is best for ad-hoc investigation of specific addresses or businesses.
To start:
Select Free search on the analysis setup screen.
Use the search bar to find a location by entering an address, geocoordinates, or a business name.
Select a result, and a pin will appear on the map at that exact location. You can then begin your evaluation.
Each selected pin displays a radius that can be enriched with relevant data. You can adjust the following for the selected pin:
Date range – Click Choose date in the top toolbar to adjust the time period for the data shown within the radius.
Nearby POIs – Click Show points of interest and select the collections you want to display within the radius.
Current network – Click Show current network to overlay existing OOH points within the radius.
Each pin has an isochrone (catchment area) showing reachability. To change how the distance is calculated, click the Configure tab to open the side panel and choose a distance type:
Fixed distance – 250 m and 500 m (default)
Walking distance – 5 and 10 minutes (default)
Driving distance – 3 and 6 minutes (default)
Right-clicking any pin opens a context menu with the following options:
Rename – Assign a custom name to the pin for easier reference.
View details – Opens a panel with additional information about the pin (e.g., address, name if you’ve renamed it, etc.) and a Street View of the location.
Copy coordinates – Copies the exact latitude and longitude of the pin to your clipboard.
After reviewing a lead, you can assign a status in the side panel to record your decision. Once a status is assigned, the pin's color on the map will update to reflect it. The statuses are:
Pursue
Review
Skip
You can also add a comment below the status options to note any observations or context about the location.
Once you've assigned a status to the location:
Click Publish.
Add a location name. The address will be autofilled and geocoded automatically.
Choose an existing POI collection from the drop-down menu to add the lead to.
Click Publish. The lead will be added to the selected collection along with its status.
Once the analysis is published, you won’t be able to edit it again.
