Points of interest (POIs) are a data layer you can use to improve your analysis.
They are usually locations of gas stations, shopping centers, grocery stores, kiosks, and any other business you can partner with. Additionally, competitors' parcel lockers and PUDOs can also be used.
Here are some ways you can use them:
Know where to place your first OOH points or where to expand - Focusing on POIs can help you narrow down the search for ideal locations. You can check the potential of individual POIs with distance pins or by using the Generate on POIs feature.
Evaluate established partnerships - Partnerships can become quite expensive, but not all partner locations bring the same value. Analyzing the performance of OOH points located on POIs can help you understand which locations to remove from the network to cut unnecessary costs.
See how you compare to competitors - You can select one or multiple competitor locations represented as POIs to evaluate their coverage. The coverage is calculated based on the chosen base layer, such as population data.
